Hello, I'm Ed 👋
Product designer leading high-impact design for web3,
ecom & AI
Illustration
Brand development
UI & UX design
Design systems
Accessibility
Motion design
Workshops
User research
Usability testing
Prototyping
A design Swiss army knife: adaptable, hands-on, and focused on solving the right problems with the right tools. Delivering products that are useful and usable for great teams like Google, Coinbase, Uniswap and Kraken for more than a decade.
A bit about me
Designer by trade.
Dad by design.
I’ve been in design long enough to know that most problems aren’t solved with pixels. What matters is how we listen, how we collaborate, and what we choose to prioritise. I bring a calm hand, consistency, and empathy to the teams I work with. Being a dad has sharpened those instincts — it's taught me to be more intentional, more curious, and more tuned in to what truly matters. That shift shows up in everything I design.
The pathway
My experience up to now
Gummi, Head of Design
2024
-
Now
Gummi is a DeFi platform built on Berachain. I oversee all design across brand, product, and web. I've worked towards building scalable systems and cross-functional workflows that improve clarity, pace, and collaboration.
Lazer, Lead Product Designer
2023
-
2024
Worked across web3, AI, and ML projects for clients like Coinbase, Uniswap, and Shopify. Operated both as a solo designer and as a lead for small design teams, building everything from UX to systems.
Kraken, Senior Product Designer
2021
-
2023
Was part of the new opportunities team, building products within Kraken’s web3 ecosystem. Supported team growth through hiring, mentoring, and implementing structured onboarding plans for new designers.
Ometria, Head of Design
2020
-
2021
Led a small design team across product and marketing. Introduced a new design system and brand guidelines. Developed scalable processes for design ops and self-serve tools to support communication output for internal teams.
Datatonic, Product Program Lead
2019
-
2020
Part of a small team of designers and engineers focussed on rapidly building rich prototypes and proof-of-concepts for in-flight machine learning projects, providing greater accessibility for clients and their data models.
Humble, Co-founder
2016
-
2019
Established in late 2016 in order to provide a full scope of services to a number of larger SaaS brands and post-funding startups, operating within tech, machine learning and AI.
Falcon, Co-founder
2012
-
2016
Falcon was a small design and development studio specialising in print, brand, website design and development. Worked primarily in roles supporting in-house teams, extending their capabilities.
Built for this
Crafted in chaos, led by purpose.
Why I am a good fit.
0
13 years in the deep end
For more than a decade I have worked on projects where goals moved, roadmaps changed, or the product was still being defined. I’ve learned to stay calm in the chaos. I know how to bring shape to ambiguity, find direction in complexity, and help teams move from uncertainty to real, shippable outcomes.
Building teams, backing people
I'm here because I care about providing the platform for others to do great work. I’ve spent over a decade mentoring designers, building collaborative environments, and shaping teams where new ideas can take root.
Tough problems welcome
Shaped by 13 years in real world design teams¬. I’ve worked in fast-moving, high-stakes environments where things break, change, or never quite make sense. I’ve learned how to thrive in chaos. I’m resourceful, pragmatic, and love tough problems that need more than just pretty screens.
Contacting me
Get in touch and let's chat
If you have a project, role or other opportunity in mind, drop me a message.
Hello, I'm Ed 👋
Product designer leading high-impact design for web3, ecom & AI
Illustration
Brand development
UI & UX design
Design systems
Accessibility
Motion design
Workshops
User research
Usability testing
Prototyping
A design Swiss army knife: adaptable, hands-on, and focused on solving the right problems with the right tools. Delivering products that are useful and usable for great teams like Google, Coinbase, Uniswap and Kraken for more than a decade.
A bit about me
Designer by trade.
Dad by design.
I’ve been in design long enough to know that most problems aren’t solved with pixels. What matters is how we listen, how we collaborate, and what we choose to prioritise. I bring a calm hand, consistency, and empathy to the teams I work with. Being a dad has sharpened those instincts — it's taught me to be more intentional, more curious, and more tuned in to what truly matters. That shift shows up in everything I design.
The pathway
My experience up to now
Gummi, Head of Design
2024
-
Now
Gummi is a DeFi platform built on Berachain. I oversee all design across brand, product, and web. I've worked towards building scalable systems and cross-functional workflows that improve clarity, pace, and collaboration.
Lazer, Lead Product Designer
2023
-
2024
Worked across web3, AI, and ML projects for clients like Coinbase, Uniswap, and Shopify. Operated both as a solo designer and as a lead for small design teams, building everything from UX to systems.
Kraken, Senior Product Designer
2021
-
2023
Was part of the new opportunities team, building products within Kraken’s web3 ecosystem. Supported team growth through hiring, mentoring, and implementing structured onboarding plans for new designers.
Ometria, Head of Design
2020
-
2021
Led a small design team across product and marketing. Introduced a new design system and brand guidelines. Developed scalable processes for design ops and self-serve tools to support communication output for internal teams.
Datatonic, Product Program Lead
2019
-
2020
Part of a small team of designers and engineers focussed on rapidly building rich prototypes and proof-of-concepts for in-flight machine learning projects, providing greater accessibility for clients and their data models.
Humble, Co-founder
2016
-
2019
Established in late 2016 in order to provide a full scope of services to a number of larger SaaS brands and post-funding startups, operating within tech, machine learning and AI.
Falcon, Co-founder
2012
-
2016
Falcon was a small design and development studio specialising in print, brand, website design and development. Worked primarily in roles supporting in-house teams, extending their capabilities.
Built for this
Crafted in chaos, led by purpose.
Why I am a good fit.
0
13 years in the deep end
For more than a decade I have worked on projects where goals moved, roadmaps changed, or the product was still being defined. I’ve learned to stay calm in the chaos. I know how to bring shape to ambiguity, find direction in complexity, and help teams move from uncertainty to real, shippable outcomes.
Building teams, backing people
I'm here because I care about providing the platform for others to do great work. I’ve spent over a decade mentoring designers, building collaborative environments, and shaping teams where new ideas can take root.
Tough problems welcome
Shaped by 13 years in real world design teams¬. I’ve worked in fast-moving, high-stakes environments where things break, change, or never quite make sense. I’ve learned how to thrive in chaos. I’m resourceful, pragmatic, and love tough problems that need more than just pretty screens.
Contacting me
Get in touch and let's chat
If you have a project, role or other opportunity in mind, drop me a message.
Hello, I'm Ed 👋
Product designer leading high-impact design for web3,
ecom & AI
Illustration
Brand development
UI & UX design
Design systems
Accessibility
Motion design
Workshops
User research
Usability testing
Prototyping
A design Swiss army knife: adaptable, hands-on, and focused on solving the right problems with the right tools. Delivering products that are useful and usable for great teams like Google, Coinbase, Uniswap and Kraken for more than a decade.
A bit about me
Designer by trade.
Dad by design.
I’ve been in design long enough to know that most problems aren’t solved with pixels. What matters is how we listen, how we collaborate, and what we choose to prioritise. I bring a calm hand, consistency, and empathy to the teams I work with. Being a dad has sharpened those instincts — it's taught me to be more intentional, more curious, and more tuned in to what truly matters. That shift shows up in everything I design.
The pathway
My experience up to now
Gummi, Head of Design
2024
-
Now
Gummi is a DeFi platform built on Berachain. I oversee all design across brand, product, and web. I've worked towards building scalable systems and cross-functional workflows that improve clarity, pace, and collaboration.
Lazer, Lead Product Designer
2023
-
2024
Worked across web3, AI, and ML projects for clients like Coinbase, Uniswap, and Shopify. Operated both as a solo designer and as a lead for small design teams, building everything from UX to systems.
Kraken, Senior Product Designer
2021
-
2023
Was part of the new opportunities team, building products within Kraken’s web3 ecosystem. Supported team growth through hiring, mentoring, and implementing structured onboarding plans for new designers.
Ometria, Head of Design
2020
-
2021
Led a small design team across product and marketing. Introduced a new design system and brand guidelines. Developed scalable processes for design ops and self-serve tools to support communication output for internal teams.
Datatonic, Product Program Lead
2019
-
2020
Part of a small team of designers and engineers focussed on rapidly building rich prototypes and proof-of-concepts for in-flight machine learning projects, providing greater accessibility for clients and their data models.
Humble, Co-founder
2016
-
2019
Established in late 2016 in order to provide a full scope of services to a number of larger SaaS brands and post-funding startups, operating within tech, machine learning and AI.
Falcon, Co-founder
2012
-
2016
Falcon was a small design and development studio specialising in print, brand, website design and development. Worked primarily in roles supporting in-house teams, extending their capabilities.
Built for this
Crafted in chaos, led by purpose. Why I am a good fit.
0
13 years in the deep end
For more than a decade I have worked on projects where goals moved, roadmaps changed, or the product was still being defined. I’ve learned to stay calm in the chaos. I know how to bring shape to ambiguity, find direction in complexity, and help teams move from uncertainty to real, shippable outcomes.
Building teams, backing people
I'm here because I care about providing the platform for others to do great work. I’ve spent over a decade mentoring designers, building collaborative environments, and shaping teams where new ideas can take root.
Tough problems welcome
Shaped by 13 years in real world design teams¬. I’ve worked in fast-moving, high-stakes environments where things break, change, or never quite make sense. I’ve learned how to thrive in chaos. I’m resourceful, pragmatic, and love tough problems that need more than just pretty screens.
Contacting me
Get in touch and let's chat
If you have a project, role or other opportunity in mind, drop me a message.